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An Era’s Ending…Offers New Beginning (1984)Cherokee Furniture closes in 1984 after a devastating fire completely destroys the facility. Although tragic, often an ending is opportunity for a new beginning. Rising from the ashes...a new company is introduced... Phoenix USA, Inc. |
Rising From The Ashes...An All New Phoenix USA, Inc. (1985)Phoenix USA, Inc. appropriately named referencing the legendary bird that arose from the flames to live again. The phoenix bird symbolizes immortality, resurrection and life after death. According to the Greeks, the bird lives in Arabia, near a cool well. Every morning at dawn, the sun god would stop his chariot to listen to the bird sing a beautiful song while it bathed in the well. Only one phoenix exists at a time. When the bird felt its death was near, every 500 years, it would build a nest of aromatic wood and set it on fire. The bird then was consumed by the flames, Next, a new phoenix sprang forth from the ashes to live yet another period. |
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Still Expanding ... Looking Ahead (1995)Phoenix USA, Inc. has earned a reputation of unsurpassed product quality. Continuous product research and development keeps us at the forefront in application development and product enhancements. We maintain substantial inventory levels and provide same-day shipping. With the manufacturing of O.E.M. and aftermarket products, Phoenix USA, Inc. covers all aspects of the transportation industry. |
Moving Forward In the 21st Century (2007)Over the past 20 years Phoenix USA, Inc. has grown with the city of Cookeville and provides a stable work environment for its employees. The Cookeville facility includes sales, marketing, engineering, product development, accounting, human resources, warehousing and distribution for all of North America. |